Creative marketing can be scary for anyone launching a business, or trying to put their name out in the big wide world. If you have no business background and certainly no creative marking experience, knowing where to start is often one of the biggest struggles.
As someone who has dabbled with various business pursuits over the past few years, ever since entering into the world of motherhood, I have learned a few basic creative marketing techniques that have worked for me. One stands out in particular.
CREATIVE MARKETING WITH PINTEREST
It is no secret I love Pinterest. I make mention of it in a lot of my posts and lose a lot of hours scrolling through my Pinterest feed. This was happening well before I attempted to create any form of business. Think of it as a hobby, because that’s exactly what Pinterest was and still is to me.
However, it is now much more than that too.
Pinterest is my go to creative marketing tool for reaching a wide audience. While the audience may not be targeted to a specific country or region, it does bring me a lot of traffic to both this blog and my travel blog. Traffic is one of the first steps to becoming a pro blogger and making your blog profitable.
Creative marketing with Pinterest has brought traffic to my Etsy store and sales. It has resulted in sales of my recently launched ebook and other e-products and it has helped me to connect with other creatives.
For this reason, I have worked hard over the last couple of months to build my Pinterest following. In the last 3 months I have gained around 1600 new followers, with my audience growing faster by the week these days.
HOW TO USE PINTEREST FOR YOUR CREATIVE MARKETING
One of the best ways to build your Pinterest audience is to schedule your pins throughout the day, rather than bulk pinning and stuffing the feed. Not only does this avoid you annoying those following you, it also gives you the chance to be seen by more users at different times of day that you wouldn’t have otherwise been pinning.
This results in more followers who like your pin, check out account out and realise it is amazing. It hopefully also helps them find the content you want to promote and bring them to your blog.
I recently did a comparison of Pinterest scheduling tools to find the ones that work best for me. Most give free trials you can test for yourself.
Creating Pinterest optimised images is also essential for effective creative marketing on Pinterest. This means tall images with your post or product title so it catches the eye of pinners as they scroll through their feed (like the one at the top of this post).
Personally I barely pay attention to non-text pin images, unless I am searching for image based inspiration, such as hair and beauty.
Make sure you have Rich Pins enabled. This also makes your pins stand out more – they look more professional and credible as your website name and flavicon will appear on your pin.
Don’t just pin yourself. A Pinterest user worth following is one who shares interesting content across various topics and interests, and a recommended rule of thumb is 20/80. This means 20% your content and 80% other peoples content. Pinning others can also grab their attention sometimes.
Group boards can also be a great tool for your Pinterest creative marketing. Join relevant group boards that allow you to pin the content you want to promote, without being spammy. This gets your content in front of users who are not following you, and will hopefully send new people back to your website.
Also make sure to keep your boards and pins organised so they appeal to other pinners. Put your best boards at the top so they seem them first, and make sure you only pin quality content. Every now and again you may need to clean up your Pinterest account.
Aside from the costs of a scheduling tool, which is optional, the best thing about creative marketing with Pinterest is that it is free, easy to use and available to anyone. No marketing knowledge needed if you follow those simple steps to successful Pinterest marketing.
“This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?”